in my office have been ringing rather frequently in the past two days. We
are excited about the revival of China's tourism industry," said Han
Kui, vice general manager of the Outbound Department of the China Youth
Travel Service Tours Holding Company.
Like Han, people with the tourism sector believe that China's tourism
will soon recover its rapid momentum, and tourism industry will enter
a new growth period.
The market volume and management will return to normal pre-SARS levels,
said Wei Xiao'an, a senior official with the China National Tourism Administration
During the past two months, when tourism was nearly at a standstill,
many enterprises turned to improve their internal management. Hotels bought
"The market will be greatly enhanced," said Liu Jiaxiang, general
manager of the China Travel Service.
A survey recently conducted by "Ctrip Company", the biggest
tourism website on the Chinese mainland, indicates that nearly 80 percent
of the respondents have a plan to travel in the coming two months with
the effective control of severe acute respiratory syndrome (SARS).
Urban dwellers will pay more attention to their health and safety in
the future. They prefer day trips, suburb tours, self-guided tours and
family tours. Travelers will choose outdoor sites, according to Zhang
Guangrui, director of the Tourism Research Center of the Chinese Academy
of Social Sciences.
CNTA will soon authorize group travel. Travel agencies are promoting
short trips and small groups. South Africa and Germany have announced
plans to promote tourism in China and welcome more visitors.
Local governments will also play an important role in tourism recovery.
The Beijing Tourism Bureau will increase regional cooperation and promote
Asian tourism. Shanghai has prepared tours of the Yangtze River and has
invited overseas journalists and travel agencies to visit the city.
Experts say that, although temporarily affected by SARS, China's unique
tourism resources remain attractive.